Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
On Friday March 20, Definium Design was proud to be a part of Vancouver Pride Society’s (VPS) Spring into Pride media launch at Vancouver’s Edgewater Casino. The event was to announce Pride’s new three year theme: Educate, Celebrate and Liberate, and to publish their new theme logo which our studio has helped them develop.
As the VPS push into their 30’s, Educate, Liberate and Celebrate is a concept created by the Vancouver Pride Society as a homage to the past, present and future. The VPS and many Pride’s alike did not get to where we are today easily. The GLBT movement has spawned many years. By mobilizing events, talking to individuals and inspiring communities, the VPS is an organization whom at its core is a community educator. Liberating is the GLBT community’s perpetual challenge. Liberating themselves, individuals, communities and the wolrd from discrimination and unequal treatment to all. Celebrate is what the VPS is known for. Parties, loud music, dancing and smiles that memorializes the past while paying tribute to the future and current milestones.
Working with the VPS is always a treat. We hope to personify the things that had long standing value while being a point of remembrance. With a text that resembles a flag standing proud and a mark that has nostalgic point of three decades of reference, we hope newer GLBT generations and current ones can find a point of reference for Pride while they continue the fight from the past, be active in their present and never loosing hope for days ahead.
Educate, Liberate, Celebrate
View our interview on Extra West
Its always a great feeling to see our graphic material in real life!
We recently saw our Pride 2008’s Skytrain graphics, that celebrated their 30th anniversary, as we rode the Vancouver Skytrain line and it was a pleasure to see our work along side one of the trains.
We hope all the “Vancouver-ites “and city visitors who rode the train and saw the graphics felt as happy and bright as the rainbow!
Thank you Vancouver Pride Society for the opportunity for the rainbow of work.
We’ll see you in the new Pride season.
- Definium Design
Definium Design Group celebrates Vancouver Pride’s 30th anniversary of the flag.
By commemorating this year’s grand spectacle, we developed an array of visual materials, from posters to, graphics, transit shelters, skytrain wraps and much, much more.
We are proud to have worked for such an established and forward thinking society, we can’t wait to work with them in years to come.
“Our 30th Pride Parade begins at Robson and Thurlow, heads West down the hill to Denman street, follows Denman to Pacific and then finishes at Sunset Beach. With 140 parade entries and 385,000 spectators, this is the MUST SEE event of the year in Vancouver.”