Print Design
Nancy Vunic

Booklet
LNG Studios

Good ideas begin by developing as many
not-so-good ideas. Not-so-good ideas are saved
for future projects.

Sometimes these ideas come from developing and testing many ideas.
At times it comes from a spontaneous doodle on a napkin, and then there's times you wrestle with it late at night, and once in a while, it comes when your mind is in a Zen-like state of rest. Ideas may be found on a tin can or in the message of a fortune cookie. We can develop exercises and activities, examine context or focus on details. Rules can be followed or conventions may be broken.

As a general principle, creative solutions must speak to an audience,
respond to problems and solicit emotions. But much like falling in love
or questioning nature's mysteries, creative ideas involve a certain form
of magic that is sometimes better left unexplained.

A Fresh Tendency