As part of our continual involvement with the VCBIA, we worked closely with key directors to produce a content informed sponsorship and marketing package to educate, increase recognition, and raise investment awareness. Much like a Chinese manuscript, we envisioned this publication could use a poetic backdrop to present a statement that the VCBIA is an important organization located in a heritage-rich neighborhood, focused on economic growth while being responsible community leaders; a community that is as important as any other in the city.