From the sensation of speed to the luxury of success and the celebrated popularity, the life of a race car driver is often glamorized. Ourselves, we even became very fascinated as to what it would be like to step in the shoes of a race car driver. More significantly, we were interested in the space in between dreaming the dream and living the dream. Asked to art direct and conceptualize this site, we wanted people to not only get a taste of a race car driver’s life, but also form a dramatic sensation on a landscape that seems larger than life, creating a unique aura of aspiration and fantasy.