Introduction
Earlier this year, the Vancouver Chinatown BIA Society (VCBIA) proposed an idea to develop a mascot that would provide a recognizable identity for Vancouver's Chinatown. This mascot will complement the existing Chinatown culture with Vancouver's uniqueness and diverse multiculturalism.
This one mascot needs to achieve a great deal by itself: appeal to children and tourists from all over the world, represent the local community, and personify the values and essence of Vancouver Chinatown.
Mascot Development Objectives
• To promote the Chinese culture and identity of Chinatown to the general public.
• Enhance Chinatown's capabilities for youth-targeted promotional activities.
• Bolster Chinatown's branding efforts with the production of promotional items based on the resulting design.
