We are pleased to announce the latest addition to our list of clients, Budget Rent-A-Car BC. Budget Rent-A-Car BC is the official operator of the national Budget brand in British Columbia and Yukon, Canada. With over 80 locations in B.C. and a fleet size of approximately 7000 vehicles, it was exciting to apply our design methodology to a brand of this size and that’s well over 50 years old. Our recent project with them includes a new website and a visual language unique to Budget serving British Columbia.
The idea behind the website was the merger of a leisure experience and the allure of the cars & trucks themselves. The primary navigation plays off the body styling of car, with its shine, dimples and grooves. Adding to the personality of the site, the typeface we’ve selected gives off a modernized easy-going vibe. To stage each vehicle, we used a mix and match strategy that creates a playful semi-reality composition. Overall, the design is comprised of simple shapes and subtle gradations, staying consistent with the iconic Budget logo.
Next time you need to rent a car or moving truck, be sure to consider Budget – Tell them their website sent you! *Wink*