This & That

Budget Rent-A-Car BC

We are pleased to announce the latest addition to our list of clients, Budget Rent-A-Car BC. Budget Rent-A-Car BC is the official operator of the national Budget brand in British Columbia and Yukon, Canada. With over 80 locations in B.C. and a fleet size of approximately 7000 vehicles, it was exciting to apply our design methodology to a brand of this size and that’s well over 50 years old. Our recent project with them includes a new website and a visual language unique to Budget serving British Columbia.

The idea behind the website was the merger of a leisure experience and the allure of the cars & trucks themselves. The primary navigation plays off the body styling of car, with its shine, dimples and grooves. Adding to the personality of the site, the typeface we’ve selected gives off a modernized easy-going vibe. To stage each vehicle, we used a mix and match strategy that creates a playful semi-reality composition. Overall, the design is comprised of simple shapes and subtle gradations, staying consistent with the iconic Budget logo.

Visit www.budgetbc.com or www.budgetbctruck.com

Next time you need to rent a car or moving truck, be sure to consider Budget – Tell them their website sent you! *Wink*

Novus Community Channel

Acquainted with Novus Entertainment Inc. back in 2006, it’s been some time since we’ve work them and we were very excited to produce this banner system for them in 2011.  The banner was designed with a consistent header and footer and a swap of the body elements would re-purpose the banner for their most current promotion.

Richmond Endodontic Centre

Working closely in 2011 with Dr. Joel Fransen and his team at the Richmond Endodontic Centre, Definium Design helped to expand the Centre’s visual language.  The centre seeking to elevate their brand presentation, we first assessed their existing logo and decided that their logo didn’t require a redesign but just a slight re-positioning of the elements. The ideologies of the brand were already present in the logo and our role was to further that first step. Our result is the introduction of a signature graphic (found along the sides), an enhanced gradient blue, a unique type choice and a very rigid layout.

The centre, opened in late 2010 provides the highest standard of modern endodontic care in a comfortable and advanced environment. You can visit their website that we’re currently finalizing.

http://endodonticcentre.com/

YTS 2011 Press Conference

Chris Chan and Kevin Mak, Definium Design

Some photos of Chris speaking at this year’s TD Youth Talent Showdown press conference.  Fortunately, the event was scheduled earlier in the day before the rain! Chris had a lot fun doing it! You can read more about what he said here. (Some photos of this year’s sponsors and their reps below)

TD Bank Group

SHAW Cable Systems G.P.

MCL Motor Cars

YTS 2011 Design

This year marks our 6th installment in crafting the artwork for the annual Youth Talent Showdown in Vancouver Chinatown. In the 5 years we’ve been working with the VCBIA, there’s been a lot of positive change for the neighborhood.

We believe that this year is yet another opportunity to further change and move forward, so we wanted to put the Chinese back into the artwork with hopes of reaching out to a new audience and attracting a diverse range of talent and performers.

As this is the year of the rabbit in the Chinese calendar, we believe the rabbit should take centre stage in the design. The last 2 YTS’s has been a dance format and this year YTS has switched back to a multi talent show where you don’t know exactly what performances are going to take place. It is this thought that drives the concept for this year’s poster.

The idea is a play off Alice in Wonderland where you chase this rabbit down the rabbit hole and it’ll lead you to this place of magical performance. We wanted a design less rational and more imaginative and theatrical. Hence you don’t see a typical rabbit. The main features of this rabbit is its boxed head and top hat but clearly it’s a rabbit because of it’s ears and body.

As YTS is a competition, we’ve included some fun elements such as the ‘target’ tail and boxing gloves. The rabbit is faced forward but looking back at you as it’s ready to go, but be warned that if you should catch him, he might pack a punch.

The colors we’ve selected reflect the traditional Chinese black ink and subtle red – included is the Chinese character for longevity and a hanging Chinese decoration off his ruler.

As Van Van has his brush, we felt that this rabbit should have something similar in idea and that is his ruler. It’s a symbol of measurement and if you’re going to perform, the rabbit is going to judge you. Plus, the ruler in a lot of cultures is an icon of discipline, if you don’t behave so well, you’re going to get a lesson.

Lastly, the type treatment we’ve applied for the ‘Youth Talent Showdown’ mimics a pop up circus sign – if you can imagine a desert with it’s circus tents and elephants and this big light flashing sign that just says ‘come on down’. There’s the twirl and swirl of the lines, as if you’re falling down the rabbit hole. All in all, this year’s poster design is meant to be fun.

Not to forget! Our shout out to Jennifer Duong for her amazing illustration contribution to this project. We couldn’t have pulled it off so successfully without her!

I’ hope to see you all at this years TD Youth Talent Show!

A Fresh Tendency

Our own fresh typemark to bring in the new year! Join us on Facebook if you haven’t already!

widhh.com

After an intensive year of working closely with the Western Institute for the Deaf and Hard of Hearing (WIDHH), we launched www.widhh.com to bring in the New Year.

The Western Institute for the Deaf and Hard of Hearing (WIDHH) is the largest non-profit agency of its kind in Western Canada. In operation since 1956, WIDHH strives to offer high quality services to Deaf, Deafened and Hard of Hearing individuals through innovative products, services, and programs that help to promote accessibility equal to that of the hearing public.

Visit: www.widhh.com

ivivva athletica

It’s our studio belief to continually push our creative boundaries and with ivivva athletica, we jumped at this opportunity! A debut project for us in athletic apparel, our challenge was furthered as we had to design to an audience we’ve never designed for; young energetic girls. Un-phased, we pushed ahead and found our answer in free flowing ribbons of color.

Visit: www.ivivva.com