This & That

CHAU Product Shoot

Chris Chan, Definium Design spent a wonderful day with Maria Huynh, owner of CHAU Veggiexpress and Clinton Hussey, photographer of The one still took a fair amount of care and preparation with food stylist and consultant, Murray Bancroft (photo above) and took notice of Clinton Hussey tweaking the lighting to ‘just right’. Great people to work with!

The product shoot is for a new installation at the CHAU Veggiexpress on Victoria Drive and we’ll be adding in our Definium touch to make the photography work within the CHAU space. Stay tuned!

Budget Rent-A-Car BC

We are pleased to announce the latest addition to our list of clients, Budget Rent-A-Car BC. Budget Rent-A-Car BC is the official operator of the national Budget brand in British Columbia and Yukon, Canada. With over 80 locations in B.C. and a fleet size of approximately 7000 vehicles, it was exciting to apply our design methodology to a brand of this size and that’s well over 50 years old. Our recent project with them includes a new website and a visual language unique to Budget serving British Columbia.

The idea behind the website was the merger of a leisure experience and the allure of the cars & trucks themselves. The primary navigation plays off the body styling of car, with its shine, dimples and grooves. Adding to the personality of the site, the typeface we’ve selected gives off a modernized easy-going vibe. To stage each vehicle, we used a mix and match strategy that creates a playful semi-reality composition. Overall, the design is comprised of simple shapes and subtle gradations, staying consistent with the iconic Budget logo.

Visit or

Next time you need to rent a car or moving truck, be sure to consider Budget – Tell them their website sent you! *Wink*

Novus Community Channel

Acquainted with Novus Entertainment Inc. back in 2006, it’s been some time since we’ve work them and we were very excited to produce this banner system for them in 2011.  The banner was designed with a consistent header and footer and a swap of the body elements would re-purpose the banner for their most current promotion.

Richmond Endodontic Centre

Working closely in 2011 with Dr. Joel Fransen and his team at the Richmond Endodontic Centre, Definium Design helped to expand the Centre’s visual language.  The centre seeking to elevate their brand presentation, we first assessed their existing logo and decided that their logo didn’t require a redesign but just a slight re-positioning of the elements. The ideologies of the brand were already present in the logo and our role was to further that first step. Our result is the introduction of a signature graphic (found along the sides), an enhanced gradient blue, a unique type choice and a very rigid layout.

The centre, opened in late 2010 provides the highest standard of modern endodontic care in a comfortable and advanced environment. You can visit their website that we’re currently finalizing.

YTS 2011 Press Conference

Chris Chan and Kevin Mak, Definium Design

Some photos of Chris speaking at this year’s TD Youth Talent Showdown press conference.  Fortunately, the event was scheduled earlier in the day before the rain! Chris had a lot fun doing it! You can read more about what he said here. (Some photos of this year’s sponsors and their reps below)

TD Bank Group

SHAW Cable Systems G.P.

MCL Motor Cars

ivivva athletica

It’s our studio belief to continually push our creative boundaries and with ivivva athletica, we jumped at this opportunity! A debut project for us in athletic apparel, our challenge was furthered as we had to design to an audience we’ve never designed for; young energetic girls. Un-phased, we pushed ahead and found our answer in free flowing ribbons of color.


Definium and Pride Celebrate 2009 Pride Parade


Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.

We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.

“Educate, Liberate, Celebrate”

Related Links

Right on w/Gotham and Pride!





IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!

Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.

Related Links

Gotham Typeface
Vancouver Pride Society

Definium does Dragon Pedicab


If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.