Breasts and Cancer: Ads too sexy?
However, she get’s an A for effort and a D for, well, her boobs.
– Trevor Lee
Trevor, a brand strategist and planner, believes a brand is the most important asset a company must manage to create a sustainable competitive advantage. To him, almost everything else falls under the brand umbrella.
Trevor holds an M.Sc. in Strategic Marketing from Cranfield School of Management, and a B.A. from the University of Waterloo.
Definium and Pride Celebrate 2009 Pride Parade
Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
Related Links
Right on w/Gotham and Pride!
IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!
Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.
Related Links
Definium does Dragon Pedicab
If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.
Vancouver Chinatown Festival 2009 – YTS Design revealed
Call out for applications officially started today for the Annual Vancouver Chinatown Festival – Youth Talent Showdown 2009. This will be the debut year for a special YTS,Dance Edition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 35, call the VCBIA to register and get ready to kick it!
Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fourth consecutive design in helping this summer event a smash.
Larger version View.
Youth Talent Showdown Website
Chris and Kevin's interview on Extrawest
www.xtra.ca/public/Vancouver/Vancouver_Pride_Society_unveils_new_theme-6480.aspx
http://definium.wordpress.com/2009/03/23/educate-liberate-celebrate-with-vancouver-pride-society/
Educate, Liberate, Celebrate with Vancouver Pride Society
On Friday March 20, Definium Design was proud to be a part of Vancouver Pride Society’s (VPS) Spring into Pride media launch at Vancouver’s Edgewater Casino. The event was to announce Pride’s new three year theme: Educate, Celebrate and Liberate, and to publish their new theme logo which our studio has helped them develop.
As the VPS push into their 30’s, Educate, Liberate and Celebrate is a concept created by the Vancouver Pride Society as a homage to the past, present and future. The VPS and many Pride’s alike did not get to where we are today easily. The GLBT movement has spawned many years. By mobilizing events, talking to individuals and inspiring communities, the VPS is an organization whom at its core is a community educator. Liberating is the GLBT community’s perpetual challenge. Liberating themselves, individuals, communities and the wolrd from discrimination and unequal treatment to all. Celebrate is what the VPS is known for. Parties, loud music, dancing and smiles that memorializes the past while paying tribute to the future and current milestones.
Working with the VPS is always a treat. We hope to personify the things that had long standing value while being a point of remembrance. With a text that resembles a flag standing proud and a mark that has nostalgic point of three decades of reference, we hope newer GLBT generations and current ones can find a point of reference for Pride while they continue the fight from the past, be active in their present and never loosing hope for days ahead.
Educate, Liberate, Celebrate
Related Links:
View our interview on Extra West
http://www.xtra.ca/public/Vancouver/Vancouver_Pride_Society_unveils_new_theme-6480.aspx
http://definium.wordpress.com/2009/03/23/chris-and-kevins-interview-on-extrawest/
A Tribute to Paul Rand
Paul Rand (1914-1996) is a graphic design legend in my book and I don’t think many studios or agencies will be here today if not for him.
He studied at the Pratt Institute and Arts League and was one of the originators of the Swiss Style of graphic design. In my opinion he took the best features of what was coming out of the Bauhus and other places in Europe and called it his – making it very “American”, fun and Rand-like.
He started off his early career designing stock images and quickly building a portfolio of work he art directed Direction Magazine. As a well versed designer, advertiser, illustrator, artist and industrial designer, Rand is mostly noted are his corporate identity work, IBM, Ford, ABC and UPS were some of his largest clients. Practically working as a freelancer, Rand single handedly raised the value of designers with his identity work, giving graphic value to these companies who’s logos has been relatively untouched- some for over 25 years – paving the way for other great designers, studios and students to go out in the world and make a living doing what we love to do.
Thank you Paul Rand for all you’ve done.
Book Cover Archive
A new online source just launched recently that is a source and archive for book covers. It’s in Beta mode right now but it seems like its sole intent and purpose is to archive, organize and categorize for alll “appreciators” to gaze, look and appreciate. There are some great designs here by Chip Kidd, Pentagram Studios, Frank Miller and Wolfgang Weingart.
This has all the promises of a great resource so stand by all for future updates.
Remembering Shigeo Fukuda (1932 – 2009)
I ran into Shigeo Fukuda’s work as a student in design school. At first glance I just thought “oh just another old-school designer”. But after looking closer at his work and spending a few more moments in a book I found in the library I developed a deep appreciation for him. As a sculptor, artist and designer his work challenges the norm visual norm. Coined a master of deception and compared to the likes of Escher and Dali, Fukuda is extrmely well known in Japan and his impossible objects, ambiguous sculptures, distorted projections and anamorphic art can be seen all over the world.
“Shigeo Fukuda passed away on January 11th, 2009 at the age of 76. He was a master of creating optical illusions, simplistic logos, and designing bold and engaging posters. In 1987 Fukuda was the first Japanese designer to be inducted in the Art Directors Club (ADC) Hall of Fame.”
Source
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