CHAU Product Shoot
Chris Chan, Definium Design spent a wonderful day with Maria Huynh, owner of CHAU Veggiexpress and Clinton Hussey, photographer of www.clintonhussey.com. The one still took a fair amount of care and preparation with food stylist and consultant, Murray Bancroft (photo above) and took notice of Clinton Hussey tweaking the lighting to ‘just right’. Great people to work with!
The product shoot is for a new installation at the CHAU Veggiexpress on Victoria Drive and we’ll be adding in our Definium touch to make the photography work within the CHAU space. Stay tuned!
Budget Rent-A-Car BC
We are pleased to announce the latest addition to our list of clients, Budget Rent-A-Car BC. Budget Rent-A-Car BC is the official operator of the national Budget brand in British Columbia and Yukon, Canada. With over 80 locations in B.C. and a fleet size of approximately 7000 vehicles, it was exciting to apply our design methodology to a brand of this size and that’s well over 50 years old. Our recent project with them includes a new website and a visual language unique to Budget serving British Columbia.
The idea behind the website was the merger of a leisure experience and the allure of the cars & trucks themselves. The primary navigation plays off the body styling of car, with its shine, dimples and grooves. Adding to the personality of the site, the typeface we’ve selected gives off a modernized easy-going vibe. To stage each vehicle, we used a mix and match strategy that creates a playful semi-reality composition. Overall, the design is comprised of simple shapes and subtle gradations, staying consistent with the iconic Budget logo.
Visit www.budgetbc.com or www.budgetbctruck.com
Next time you need to rent a car or moving truck, be sure to consider Budget – Tell them their website sent you! *Wink*
Everyday I Think Of
Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!
Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.
Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.
Spread the word and we’ll see you in August!
For more information visit Youth Talent Showdown’s Website.
That’s it for now!
Definium Design Vancouver
Breasts and Cancer: Ads too sexy?
However, she get’s an A for effort and a D for, well, her boobs.
– Trevor Lee
Trevor, a brand strategist and planner, believes a brand is the most important asset a company must manage to create a sustainable competitive advantage. To him, almost everything else falls under the brand umbrella.
Trevor holds an M.Sc. in Strategic Marketing from Cranfield School of Management, and a B.A. from the University of Waterloo.
Definium and Pride Celebrate 2009 Pride Parade
Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
Related Links
Right on w/Gotham and Pride!
IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!
Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.
Related Links
Definium does Dragon Pedicab
If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.
Definium Design would like to wish everyone a Happy April Fools’ Day
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