
Everyday I Think Of
Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!
Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.
Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.
Spread the word and we’ll see you in August!
For more information visit Youth Talent Showdown’s Website.
That’s it for now!
Definium Design Vancouver
Breasts and Cancer: Ads too sexy?

However, she get’s an A for effort and a D for, well, her boobs.
- Trevor Lee
Trevor, a brand strategist and planner, believes a brand is the most important asset a company must manage to create a sustainable competitive advantage. To him, almost everything else falls under the brand umbrella.
Trevor holds an M.Sc. in Strategic Marketing from Cranfield School of Management, and a B.A. from the University of Waterloo.
Definium and Pride Celebrate 2009 Pride Parade



Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
Related Links
Right on w/Gotham and Pride!




IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!
Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.
Related Links
Definium does Dragon Pedicab




If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.
Chris and Kevin's interview on Extrawest

www.xtra.ca/public/Vancouver/Vancouver_Pride_Society_unveils_new_theme-6480.aspx
http://definium.wordpress.com/2009/03/23/educate-liberate-celebrate-with-vancouver-pride-society/
Educate, Liberate, Celebrate with Vancouver Pride Society




On Friday March 20, Definium Design was proud to be a part of Vancouver Pride Society’s (VPS) Spring into Pride media launch at Vancouver’s Edgewater Casino. The event was to announce Pride’s new three year theme: Educate, Celebrate and Liberate, and to publish their new theme logo which our studio has helped them develop.
As the VPS push into their 30’s, Educate, Liberate and Celebrate is a concept created by the Vancouver Pride Society as a homage to the past, present and future. The VPS and many Pride’s alike did not get to where we are today easily. The GLBT movement has spawned many years. By mobilizing events, talking to individuals and inspiring communities, the VPS is an organization whom at its core is a community educator. Liberating is the GLBT community’s perpetual challenge. Liberating themselves, individuals, communities and the wolrd from discrimination and unequal treatment to all. Celebrate is what the VPS is known for. Parties, loud music, dancing and smiles that memorializes the past while paying tribute to the future and current milestones.
Working with the VPS is always a treat. We hope to personify the things that had long standing value while being a point of remembrance. With a text that resembles a flag standing proud and a mark that has nostalgic point of three decades of reference, we hope newer GLBT generations and current ones can find a point of reference for Pride while they continue the fight from the past, be active in their present and never loosing hope for days ahead.
Educate, Liberate, Celebrate
Related Links:
View our interview on Extra West
http://www.xtra.ca/public/Vancouver/Vancouver_Pride_Society_unveils_new_theme-6480.aspx
http://definium.wordpress.com/2009/03/23/chris-and-kevins-interview-on-extrawest/




Definium Design would like to wish everyone a Happy April Fools’ Day


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