Herb Lubalin, one of the greats.

http://www.typogabor.com/herb-lubalin/

When I look at some of Herb Lubalin’s work and pull up his fonts on my font list, a certain chord is struck. Herb Lubalin’s work, I would say, is summed up in the name of his most credited typeface, Avant Garde. He was ahead of his time creating trend-setting and iconic images through his typographic creations. The “wiftly” gestures of his alternates, the sex-appeal of placement between type form and image, and the modern taste and wide, yet familiar adaptability of Avant Garde.
Herb Lubalin my hat goes off to you.

“Herbert F. (Herb) Lubalin (1918 – May 24, 1981) was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg’s magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.”
http://en.wikipedia.org/wiki/Herb_Lubalin