Everyday I Think Of
Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!
Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.
Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.
Spread the word and we’ll see you in August!
For more information visit Youth Talent Showdown’s Website.
That’s it for now!
Definium Design Vancouver
Chinatown Mascot
Earlier this year, the Vancouver Chinatown BIA Society (VCBIA) proposed an idea to develop a mascot that would provide a recognizable identity for Vancouver’s Chinatown. The design of this mascot has been an exciting opportunity for us and we’re ecstatic to share this design with you! The final two mascot concepts are temporarily nicknamed “Punkie” and “Muse” and are currently up for display. This showcase reaches out to the community for a vote on which design should be Vancouver Chinatown’s very own mascot!
Voting runs between June 1 to June 30th with the winning selection being revealed at the 11th Vancouver Chinatown Festival Press Conference. As the final design is selected, we’ll be sure to share with you the design details of this challenging and engaging project.
Make sure to vote at Vancouver Chinatown.
Read local and national news coverage on Punkie and Muse!
National Post
Vancouver Sun
Metro News
Over and out.
Definium Design Vancouver
Chinatown Festival 2010
Once again, working closely with the Vancouver Chinatown Business Improvement Association (VBCIA), we have officially started the design process for this year’s annual Vancouver Chinatown Festival. 2010 will mark the 11th birthday of this community event and it will be our 5th consecutive year in collaborating with the Chinatown Festival Committee.
The Chinatown Festival is a two day weekend of food, festivities and free entertainment with over 40,000 attendees. Included is a day and night market with youth targeted events such as Street Fest and the Youth Talent Showdown.
This year’s design collateral will be taking on a very different approach and while we can’t give away too much, the visual language we’re currently developing will coincide with a much larger branding effort.
Each year, over 150 volunteers and delegates will receive a themed T-shirt. In supporting the VCBIA and its efforts, selected shirts are often available for sale. In the past, the T-shirts have been signature to display the previous year’s design but unfortunately this year’s would-be design will only remain a concept.
Having said that, we are very excited for August 2010 as that is when this year’s Festival design will be revealed!
View Last Years Design here.
Stay Tuned.
Definium Design Vancouver
The Keefer Bar Flyer
It’s the middle of April, the Vancouver Canucks just won their first playoff game for 2010! Since the beginning of the year till now, we’ve been busier than ever with lots of new portfolio pieces to add. To start, we’d like to announce an exciting new client, The Keefer Bar in Vancouver Chinatown. The bar is a great addition to the changing landscape of one of Vancouver’s oldest and most vibrant neighborhoods. The Keefer Bar nested on the ground floor of an updated century old heritage building is perfect with an apothecary twist! The bar having just opened on the eve of the 2010 Winter Olympics, we developed a tag line and visual language to help garner instant attention. Not wanting to give away too much, our solution was left to your imagination.
Stay close as we have much more exciting studio news for you.
Definium Design Vancouver
Website Launch!
Wow! We’re excited that you’re here to read about the debut of our newest brand extension, www.definium.ca. Exactly one year ago, we wanted to bring you a design that was rich with information yet modest and fresh in its visuals. A site crafted that you could explore and dive in and out of.
The ideals were set to mirror the definitions of our design studio, from who are we to what we do, and what we’re capable of doing. We continued to apply our “less is more” design approach to reflect our creative philosophy and how we applied that to our practice. Adding to the challenge, we really wanted to see how little of elements we could use before the site design loses its effectiveness and appeal.
Our answer is a design uniquely broken into apparent blocks of information. It’s a play on visual space, allowing a variety of ways to place supporting content. Throughout the design, we considered a sense of depth; a user can skim the surface or move deeper into an array of detail. This is present in the typeset and in the structure of the pages.
The site like our name reflects the duality in what we do, the merger of art and commerce, the challenge of creativity and science. We imply the notion of a textbook; a manual for learning that is symbolic to our premise yet provides reading functionality. Adding to the mix are subtle hints of aesthetics and minimalist graphics, making a combination of visual and written language for you to decipher.
It’s been 365 days in the making and we hope you enjoy.
-Chris Chan + Kevin Mak
Ps. Make sure to join our Facebook Fan page or subscribe to our updates. In the weeks to come, we hope to share some ‘behind the scenes’ with this project. Till then!
Breasts and Cancer: Ads too sexy?
However, she get’s an A for effort and a D for, well, her boobs.
- Trevor Lee
Trevor, a brand strategist and planner, believes a brand is the most important asset a company must manage to create a sustainable competitive advantage. To him, almost everything else falls under the brand umbrella.
Trevor holds an M.Sc. in Strategic Marketing from Cranfield School of Management, and a B.A. from the University of Waterloo.
Definium and Pride Celebrate 2009 Pride Parade
Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
Related Links
Right on w/Gotham and Pride!
IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!
Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.
Related Links
Definium does Dragon Pedicab
If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.
Copyright © 2009 All Rights Reserved