This & That

Chinatown Website

To help celebrate Vancouver Chinatown’s 125th anniversary, the Vancouver Chinatown BIA initiated a re-design of their current website. The design and photographic art direction of the site is inspired from a theme of heritage, proud beginnings, progressive action, and community diversity.


After an intensive year of working closely with the Western Institute for the Deaf and Hard of Hearing (WIDHH), we launched to bring in the New Year.

The Western Institute for the Deaf and Hard of Hearing (WIDHH) is the largest non-profit agency of its kind in Western Canada. In operation since 1956, WIDHH strives to offer high quality services to Deaf, Deafened and Hard of Hearing individuals through innovative products, services, and programs that help to promote accessibility equal to that of the hearing public.


ivivva athletica

It’s our studio belief to continually push our creative boundaries and with ivivva athletica, we jumped at this opportunity! A debut project for us in athletic apparel, our challenge was furthered as we had to design to an audience we’ve never designed for; young energetic girls. Un-phased, we pushed ahead and found our answer in free flowing ribbons of color.


The Keefer Bar

One of Vancouver’s most unique bar settings with cocktails nowhere alike; we were inspired by the dim light, wood décor of the Keefer Bar in Vancouver Chinatown. In crafting their website, we wanted to match the ambient setting that you instantly feel when you enter. It’s a trip down the rabbit hole!


Everyday I Think Of

Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!

Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.

Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.

Spread the word and we’ll see you in August!

For more information visit Youth Talent Showdown’s Website.

That’s it for now!

Definium Design Vancouver

Chinatown Mascot

Earlier this year, the Vancouver Chinatown BIA Society (VCBIA) proposed an idea to develop a mascot that would provide a recognizable identity for Vancouver’s Chinatown.  The design of this mascot has been an exciting opportunity for us and we’re ecstatic to share this design with you! The final two mascot concepts are temporarily nicknamed “Punkie” and “Muse” and are currently up for display. This showcase reaches out to the community for a vote on which design should be Vancouver Chinatown’s very own mascot!

Voting runs between June 1 to June 30th with the winning selection being revealed at the 11th Vancouver Chinatown Festival Press Conference. As the final design is selected, we’ll be sure to share with you the design details of this challenging and engaging project.

Make sure to vote at Vancouver Chinatown.

Read local and national news coverage on Punkie and Muse!
National Post
Vancouver Sun
Metro News

Over and out.

Definium Design Vancouver

Chinatown Festival 2010

Once again, working closely with the Vancouver Chinatown Business Improvement Association (VBCIA), we have officially started the design process for this year’s annual Vancouver Chinatown Festival. 2010 will mark the 11th birthday of this community event and it will be our 5th consecutive year in collaborating with the Chinatown Festival Committee.

The Chinatown Festival is a two day weekend of food, festivities and free entertainment with over 40,000 attendees. Included is a day and night market with youth targeted events such as Street Fest and the Youth Talent Showdown.

This year’s design collateral will be taking on a very different approach and while we can’t give away too much, the visual language we’re currently developing will coincide with a much larger branding effort.

Each year, over 150 volunteers and delegates will receive a themed T-shirt. In supporting the VCBIA and its efforts, selected shirts are often available for sale. In the past, the T-shirts have been signature to display the previous year’s design but unfortunately this year’s would-be design will only remain a concept.

Having said that, we are very excited for August 2010 as that is when this year’s Festival design will be revealed!

View Last Years Design here.

Stay Tuned.

Definium Design Vancouver

The Keefer Bar Flyer

The Keefer Bar Flyer

It’s the middle of April, the Vancouver Canucks just won their first playoff game for 2010! Since the beginning of the year till now, we’ve been busier than ever with lots of new portfolio pieces to add.  To start, we’d like to announce an exciting new client, The Keefer Bar in Vancouver Chinatown. The bar is a great addition to the changing landscape of one of Vancouver’s oldest and most vibrant neighborhoods. The Keefer Bar nested on the ground floor of an updated century old heritage building is perfect with an apothecary twist! The bar having just opened on the eve of the 2010 Winter Olympics, we developed a tag line and visual language to help garner instant attention. Not wanting to give away too much, our solution was left to your imagination.

Stay close as we have much more exciting studio news for you.

Definium Design Vancouver

Website Launch!

Wow! We’re excited that you’re here to read about the debut of our newest brand extension,  Exactly one year ago, we wanted to bring you a design that was rich with information yet modest and fresh in its visuals. A site crafted that you could explore and dive in and out of.

The ideals were set to mirror the definitions of our design studio, from who are we to what we do, and what we’re capable of doing. We continued to apply our “less is more” design approach to reflect our creative philosophy and how we applied that to our practice. Adding to the challenge, we really wanted to see how little of elements we could use before the site design loses its effectiveness and appeal.

Our answer is a design uniquely broken into apparent blocks of information. It’s a play on visual space, allowing a variety of ways to place supporting content. Throughout the design, we considered a sense of depth; a user can skim the surface or move deeper into an array of detail. This is present in the typeset and in the structure of the pages.

The site like our name reflects the duality in what we do, the merger of art and commerce, the challenge of creativity and science. We imply the notion of a textbook; a manual for learning that is symbolic to our premise yet provides reading functionality. Adding to the mix are subtle hints of aesthetics and minimalist graphics, making a combination of visual and written language for you to decipher.

It’s been 365 days in the making and we hope you enjoy.

-Chris Chan + Kevin Mak

Ps. Make sure to join our Facebook  Fan page or subscribe to our updates. In the weeks to come, we hope to share some ‘behind the scenes’ with this project. Till then!

Breasts and Cancer: Ads too sexy?

Breasts and Cancer: Ads too sexy
-Trevor Lee

Check out this ad (ink above) for a non-profit organization, Rethink Breast Cancer. Critics say the ad, created by Canadian MTV host Aliya-Jasmine Sovani, goes too far to get its point. Too much boobie, they argue.  I don’t think that’s the problem though. I think the question is: What is it’s point? What is the message? Apparently it’s to raise awareness and educate men about breast cancer. So Sovani’s solution?  Lets focus on her chest!
Does her ad show off her assets?  Yes. Will it raise awareness of breast cancer to men? Probably. Unfortunately, men do constitute approximately half of the population. So, more importantly, which male segment is she really trying to communicate to? Teenage boys?  College students? Typical males who want to check women’s  breasts  for lumps?
Sovani (or who ever else was involved in this creative) might want to rethink the message being communicated here. We can agree that everyone should be aware of the symptoms of breast cancer, and all it’s horrid effects, but an ad like this is questionable and is it really achieving any objectives?
Donations of time, money, and effort to independently educate themselves about breast cancer, I would argue, aren’t coming from the people she’s targeted with this strategy.

However, she get’s an A for effort and a D for, well, her boobs.

– Trevor Lee

The newest contributor to the Definium Design Group blog is Trevor Lee.

Trevor, a brand strategist and planner, believes a brand is the most important asset a company must manage to create a sustainable competitive advantage.  To him, almost everything else falls under the brand umbrella.

He currently calls ‘The Big Smoke’ home, but before arriving in  London, England, he spent several years at The Beat 94.5 in Vancouver, Canada, where he implemented promotional campaigns for the station and for clients like McDonald’s, Rogers Wireless, Mazda, and Vancity Credit Union.

Trevor holds an M.Sc. in Strategic Marketing from Cranfield School of Management, and a B.A. from the University of Waterloo.