This & That

Keefer Spring Menus

Heres’s a little behind the scenes with the crafting of the Keefer Bar’s menu. Chinese calligraphy rice paper, purchased in Vancouver Chinatown is cut to size. The graphics and type treatment are then printed with an aged effect. After printing, each menu is sorted and trimmed to it’s final size and folded inwards. (above) The menu’s are binded on the right hand side which requires the user to flip the pages with their left hand – a subtle intention of the ‘East’ experience. Lastly, each menu is treated, giving the paper a coarse texture and a vintage presentation. (below) Check em out at the Keefer Bar in Vancouver Chinatown! Their cocktails are truly unique.

A Fresh Tendency

Our own fresh typemark to bring in the new year! Join us on Facebook if you haven’t already!

Chinatown Website

To help celebrate Vancouver Chinatown’s 125th anniversary, the Vancouver Chinatown BIA initiated a re-design of their current website. The design and photographic art direction of the site is inspired from a theme of heritage, proud beginnings, progressive action, and community diversity.


After an intensive year of working closely with the Western Institute for the Deaf and Hard of Hearing (WIDHH), we launched to bring in the New Year.

The Western Institute for the Deaf and Hard of Hearing (WIDHH) is the largest non-profit agency of its kind in Western Canada. In operation since 1956, WIDHH strives to offer high quality services to Deaf, Deafened and Hard of Hearing individuals through innovative products, services, and programs that help to promote accessibility equal to that of the hearing public.


ivivva athletica

It’s our studio belief to continually push our creative boundaries and with ivivva athletica, we jumped at this opportunity! A debut project for us in athletic apparel, our challenge was furthered as we had to design to an audience we’ve never designed for; young energetic girls. Un-phased, we pushed ahead and found our answer in free flowing ribbons of color.


The Keefer Bar

One of Vancouver’s most unique bar settings with cocktails nowhere alike; we were inspired by the dim light, wood décor of the Keefer Bar in Vancouver Chinatown. In crafting their website, we wanted to match the ambient setting that you instantly feel when you enter. It’s a trip down the rabbit hole!


Everyday I Think Of

Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!

Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.

Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.

Spread the word and we’ll see you in August!

For more information visit Youth Talent Showdown’s Website.

That’s it for now!

Definium Design Vancouver

Chinatown Mascot

Earlier this year, the Vancouver Chinatown BIA Society (VCBIA) proposed an idea to develop a mascot that would provide a recognizable identity for Vancouver’s Chinatown.  The design of this mascot has been an exciting opportunity for us and we’re ecstatic to share this design with you! The final two mascot concepts are temporarily nicknamed “Punkie” and “Muse” and are currently up for display. This showcase reaches out to the community for a vote on which design should be Vancouver Chinatown’s very own mascot!

Voting runs between June 1 to June 30th with the winning selection being revealed at the 11th Vancouver Chinatown Festival Press Conference. As the final design is selected, we’ll be sure to share with you the design details of this challenging and engaging project.

Make sure to vote at Vancouver Chinatown.

Read local and national news coverage on Punkie and Muse!
National Post
Vancouver Sun
Metro News

Over and out.

Definium Design Vancouver

Chinatown Festival 2010

Once again, working closely with the Vancouver Chinatown Business Improvement Association (VBCIA), we have officially started the design process for this year’s annual Vancouver Chinatown Festival. 2010 will mark the 11th birthday of this community event and it will be our 5th consecutive year in collaborating with the Chinatown Festival Committee.

The Chinatown Festival is a two day weekend of food, festivities and free entertainment with over 40,000 attendees. Included is a day and night market with youth targeted events such as Street Fest and the Youth Talent Showdown.

This year’s design collateral will be taking on a very different approach and while we can’t give away too much, the visual language we’re currently developing will coincide with a much larger branding effort.

Each year, over 150 volunteers and delegates will receive a themed T-shirt. In supporting the VCBIA and its efforts, selected shirts are often available for sale. In the past, the T-shirts have been signature to display the previous year’s design but unfortunately this year’s would-be design will only remain a concept.

Having said that, we are very excited for August 2010 as that is when this year’s Festival design will be revealed!

View Last Years Design here.

Stay Tuned.

Definium Design Vancouver