Chinatown Website
To help celebrate Vancouver Chinatown’s 125th anniversary, the Vancouver Chinatown BIA initiated a re-design of their current website. The design and photographic art direction of the site is inspired from a theme of heritage, proud beginnings, progressive action, and community diversity.
Visit: www.vancouver-chinatown.com
widhh.com
After an intensive year of working closely with the Western Institute for the Deaf and Hard of Hearing (WIDHH), we launched www.widhh.com to bring in the New Year.
The Western Institute for the Deaf and Hard of Hearing (WIDHH) is the largest non-profit agency of its kind in Western Canada. In operation since 1956, WIDHH strives to offer high quality services to Deaf, Deafened and Hard of Hearing individuals through innovative products, services, and programs that help to promote accessibility equal to that of the hearing public.
Visit: www.widhh.com
ivivva athletica
It’s our studio belief to continually push our creative boundaries and with ivivva athletica, we jumped at this opportunity! A debut project for us in athletic apparel, our challenge was furthered as we had to design to an audience we’ve never designed for; young energetic girls. Un-phased, we pushed ahead and found our answer in free flowing ribbons of color.
Visit: www.ivivva.com
The Keefer Bar
One of Vancouver’s most unique bar settings with cocktails nowhere alike; we were inspired by the dim light, wood décor of the Keefer Bar in Vancouver Chinatown. In crafting their website, we wanted to match the ambient setting that you instantly feel when you enter. It’s a trip down the rabbit hole!
Visit: www.thekeeferbar.com
Everyday I Think Of
Call out for applications officially started for the 11th Annual Vancouver Chinatown Festival – Youth Talent Showdown (YTS) 2010. This year’s YTS, same as last, will primarily be a dance competition. So If you’re a dancer, solo or a group, old skool, new skool, and between the ages of 15 to 25, call the VCBIA to register and get ready to kick it!
Working closely with the Vancouver Chinatown BIA, this year’s design will mark our fifth consecutive design in helping this summer community event. For this year’s theme, we’ve based the design off a tag line, “Everyday I think of…” with the audience to fill in the rest.
Registration ends June 30,2010 with the finales at the 11th Annual Vancouver Chinatown Festival, August 15th, 2010.
Spread the word and we’ll see you in August!
For more information visit Youth Talent Showdown’s Website.
That’s it for now!
Definium Design Vancouver
Chinatown Mascot
Earlier this year, the Vancouver Chinatown BIA Society (VCBIA) proposed an idea to develop a mascot that would provide a recognizable identity for Vancouver’s Chinatown. The design of this mascot has been an exciting opportunity for us and we’re ecstatic to share this design with you! The final two mascot concepts are temporarily nicknamed “Punkie” and “Muse” and are currently up for display. This showcase reaches out to the community for a vote on which design should be Vancouver Chinatown’s very own mascot!
Voting runs between June 1 to June 30th with the winning selection being revealed at the 11th Vancouver Chinatown Festival Press Conference. As the final design is selected, we’ll be sure to share with you the design details of this challenging and engaging project.
Make sure to vote at Vancouver Chinatown.
Read local and national news coverage on Punkie and Muse!
National Post
Vancouver Sun
Metro News
Over and out.
Definium Design Vancouver
Chinatown Festival 2010
Once again, working closely with the Vancouver Chinatown Business Improvement Association (VBCIA), we have officially started the design process for this year’s annual Vancouver Chinatown Festival. 2010 will mark the 11th birthday of this community event and it will be our 5th consecutive year in collaborating with the Chinatown Festival Committee.
The Chinatown Festival is a two day weekend of food, festivities and free entertainment with over 40,000 attendees. Included is a day and night market with youth targeted events such as Street Fest and the Youth Talent Showdown.
This year’s design collateral will be taking on a very different approach and while we can’t give away too much, the visual language we’re currently developing will coincide with a much larger branding effort.
Each year, over 150 volunteers and delegates will receive a themed T-shirt. In supporting the VCBIA and its efforts, selected shirts are often available for sale. In the past, the T-shirts have been signature to display the previous year’s design but unfortunately this year’s would-be design will only remain a concept.
Having said that, we are very excited for August 2010 as that is when this year’s Festival design will be revealed!
View Last Years Design here.
Stay Tuned.
Definium Design Vancouver
Definium and Pride Celebrate 2009 Pride Parade
Over the BC Day long weekend, Definium Design is proud to “Educate, Liberate and Celebrate” with one of our longtime clients, Vancouver Pride Society (VPS), while they host Vancouver’s largest yearly event, Pride Parade 2009.
We have been involved and working closely with the VPS to develop and design the graphics and identity system for their 2008 – 2011 season, a relationship and a client we are thrilled to work with over the years. Stay tuned over the next two years as Definium Design and Vancouver Pride Society reveal the graphics for VPS’s “Educate, Liberate, Celebrate” campaign.
“Educate, Liberate, Celebrate”
Related Links
Right on w/Gotham and Pride!
IDSN’s design blog is hot on Hoefler & Frere-Jones’ Gotham!
Spotted in many campaigns world wide from Obama’s Presidential Campaign, Nike, Saturday Night Live, and Coca-Cola, Definium Design found it an appropriate use for 2009’s Vancouver Pride Society’s campaign: Educate, Liberate, Celebrate.
Related Links
Definium does Dragon Pedicab
If you’ve seen them around Vancouver’s Downtown streets picking up tourists during the day or delivering party goers at night, Dragon Pedicab Adventures will take you on a relaxing city ride. Definium Design is proud to work closely with the Vancouver Chinatown Business Improvement Association on another project, this time on the design of the identity of Dragon Pedicab Adventures, tailored to indulge passengers on a modern day rickshaw tour through Vancouver’s heritage rich neighbourhoods, Coal Harbour, Downtown Vancouver, Gastown, and Chinatown.
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